Archive for February, 2011
Last summer Alec Brownstein was a Copywriter with Publicis in New York, who was looking for a new job. During his search of job openings he googled the names of the creative director’s he admires most. He was surprised to find no sponsored links on the results page.
Working with the assumption that everyone at one point or another googles oneself, he purchased an Adwords Sponsored Links campaign centered on the names of said creative directors with the following message: “Hey, [creative director's name]: Goooogling yourself is a lot of fun. Hiring me is fun, too. www.alecbrownstein.com.”
Within 6 months all but one had called him for an interview and to ended up offering him a job. Since the end of last year, Alec is now a Senior Copywriter at Young & Rubicam.
And the campaign cost him a whopping $6!
The first example is a Facebook campaign Ikea did in 2009 to accompany the inauguration of their new store in Malmö. The main goals were to generate interaction with their target clientele as well as a viral effect.
The campaign consisted of the Store Manager creating a profile and uploading 12 showroom pictures. The first Facebook user to tag an object on one of these pics would subsequently win it. The trick was that in order to be able to tag a user first had to “like” the page, which, as did the act of tagging itself, invariably appeared in the user’s newsfeed/wall, thus informing all of his/her friends of the campaign. The media echo not only on Facebook and the web, but also in media world-wide was tremendous. (more…)
Sine this Monday Foursquare is now available in German, French, Italian, Spanish and Japanese. This app, which works best on a smartphone, already has more than 6,5 million users world-wide and can look back on 381 million check-ins in 2010 (a plus of 3400% compared to the previous year!).
Foursquare offers its users discounts and specials in participating stores and companies. Through your smartphone’s GPS you will receive via a live update the specials, which can be found near your present location. Once inside the store you show your phone (check-in) to receive the discount. Many partners offer additional discounts for repeat visits. At the same time, you can also offer tips yourself of places/stores to visit and, of course, integrate the information with your Facebook and Twitter accounts to also let your friends know of the specials and where you are at the moment.
In my opinion a great opportunity especially for small stores and companyies.
Facebook has over 500 million active users. 50% of which log in at least 1x a day. These users have over 900 million objects (such as pages, groups, events etc.) at their disposal and on average each user is connected to 80 objects. These are some figures one first has to let sink in.
I just had a look at the Superbowl 2011 ads and I must say that I found 99,9% pretty boring and lacking creativity. Not counting the ones with the usual predictable bad sitcom humor. I’m also a little perplexed at the huge response the Volkswagen Passat “Little Darth Vader” spot is getting. I guess that kids and Star Wars (and I’m a big Star Wars fan) always sells, but quite honestly I was expecting something more exciting/surprising after all the buzz that’s been around the internet.
The only spot that provoked an emotional response in me – it had me laughing out loud – was the Bridgestone “Reply All” ad. (more…)