I just had a look at the Superbowl 2011 ads and I must say that I found 99,9% pretty boring and lacking creativity. Not counting the ones with the usual predictable bad sitcom humor. I’m also a little perplexed at the huge response the Volkswagen Passat “Little Darth Vader” spot is getting. I guess that kids and Star Wars (and I’m a big Star Wars fan) always sells, but quite honestly I was expecting something more exciting/surprising after all the buzz that’s been around the internet.

The only spot that provoked an emotional response in me – it had me laughing out loud – was the Bridgestone “Reply All” ad. After having sent it a couple of times accidentally to someone not intended, I know that now I always quadruple check that I’m about to push the right “send” option. And I’m amazed at the number of people who still today don’t seem to pay attention to that detail. So I thought it was great, how Bridgestone used this very common mistake to promote their product in a convincing manner.

Finally, I’d have to give to special mentions to the Volkswagen “Black Beetle” and the Kia “Optima” ads for their special effects. Pretty cool, too.

And what is your favorite Superbowl 2011 ad? Vote on a selection of the ones that have been getting the best reviews online.

What is your favorite Superbowl 2011 ad?

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