When I read Joy Tanksley’s post about “The King’s Speech” on Copyblogger, I had to laugh. The reason being that, when I watched the movie, I thought a lot of the same ideas she exposes. According to Joy, especially small entrepreneurs, have 4 important lessons to learn from Lionel Logue, the speech therapist portrayed in the movie.
First lesson: quality without any compromise
During the course of the movie Lionel always remains true to his principles and methods, even though they are being questioned time and time again, because he is convinced that he is offering a worthwhile and above all functioning service. As an entrepreneur one is often tempted to stray from the original business model in order to achieve short-term benefits and satisfy the wishes of a particular client. Or one might grant a significant discount, selling oneself at less than fair value. Such behavior, however, tends to backfire. By compromising one’s principles, one loses one’s USP and sooner or later business. Additionally, in the age of social media it has become ever more important to consider the ramification each action might have on one’s reputation. (more…)