Last summer Alec Brownstein was a Copywriter with Publicis in New York, who was looking for a new job. During his search of job openings he googled the names of the creative director’s he admires most. He was surprised to find no sponsored links on the results page.
Working with the assumption that everyone at one point or another googles oneself, he purchased an Adwords Sponsored Links campaign centered on the names of said creative directors with the following message: “Hey, [creative director's name]: Goooogling yourself is a lot of fun. Hiring me is fun, too. www.alecbrownstein.com.”
Within 6 months all but one had called him for an interview and to ended up offering him a job. Since the end of last year, Alec is now a Senior Copywriter at Young & Rubicam.
And the campaign cost him a whopping $6!