Marketing

Foursquare now in 5 additional languages

0

FoursquareSine this Monday Foursquare is now available in German, French, Italian, Spanish and Japanese. This app, which works best on a smartphone, already has more than 6,5 million users world-wide and can look back on 381 million check-ins in 2010 (a plus of 3400% compared to the previous year!).

Foursquare offers its users discounts and specials in participating stores and companies. Through your smartphone’s GPS you will receive via a live update the specials, which can be found near your present location. Once inside the store you show your phone (check-in) to receive the discount. Many partners offer additional discounts for repeat visits. At the same time, you can also offer tips yourself of places/stores to visit and, of course, integrate the information with your Facebook and Twitter accounts to also let your friends know of the specials and where you are at the moment.

In my opinion a great opportunity especially for small stores and companyies.

F-commerce or how to use Facebook effectively as a marketplace

0

FacebookFacebook has over 500 million active users. 50% of which log in at least 1x a day. These users have over 900 million objects (such as pages, groups, events etc.) at their disposal and on average each user is connected to 80 objects. These are some figures one first has to let sink in.

An interesting study incl. Best Practics Guide by Econsultancy demonstrates how much the use of this impressive potential is still in its infancy. (more…)

What is your favorite Superbowl 2011 ad?

0

I just had a look at the Superbowl 2011 ads and I must say that I found 99,9% pretty boring and lacking creativity. Not counting the ones with the usual predictable bad sitcom humor. I’m also a little perplexed at the huge response the Volkswagen Passat “Little Darth Vader” spot is getting. I guess that kids and Star Wars (and I’m a big Star Wars fan) always sells, but quite honestly I was expecting something more exciting/surprising after all the buzz that’s been around the internet.

The only spot that provoked an emotional response in me – it had me laughing out loud – was the Bridgestone “Reply All” ad. (more…)

11 crucial consumer trends for 2011

0

Check out the article 11 crucial consumer trends for 2011 by trendwatching.com! They have some, in my opinion, very interesting suggestions.

My personal favorite trend is R.A.K. aka Random Acts of Kindness. As an example, they cite Interflora in the UK which has launched a social media campaign via Twitter.  The campaign consists in monitoring user accounts and if they happen upon a tweet à la “alarm clock didn’t ring & missed my flight” or “my boyfriend forgot our anniversary”, Interflora will offer to send you a flower bouquet to brighten up your day.

A great idea!

Ideo, a paradigm of innovation

0

Ideo LogoDuring my MBA at ESADE I investigated Ideo for a case study on innovation. Ideo’s first important claim to fame probably was the invention of the mouse for Apple in 1983. The company has developed the concept of Design Thinking, which they define as follows: “Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Ideo’s particular work method is primarily delineated by the following characteristics: (more…)

Go to Top