Sine this Monday Foursquare is now available in German, French, Italian, Spanish and Japanese. This app, which works best on a smartphone, already has more than 6,5 million users world-wide and can look back on 381 million check-ins in 2010 (a plus of 3400% compared to the previous year!).
Foursquare offers its users discounts and specials in participating stores and companies. Through your smartphone’s GPS you will receive via a live update the specials, which can be found near your present location. Once inside the store you show your phone (check-in) to receive the discount. Many partners offer additional discounts for repeat visits. At the same time, you can also offer tips yourself of places/stores to visit and, of course, integrate the information with your Facebook and Twitter accounts to also let your friends know of the specials and where you are at the moment.
In my opinion a great opportunity especially for small stores and companyies.
My personal favorite trend is R.A.K. aka Random Acts of Kindness. As an example, they cite Interflora in the UK which has launched a social media campaign via Twitter. The campaign consists in monitoring user accounts and if they happen upon a tweet à la “alarm clock didn’t ring & missed my flight” or “my boyfriend forgot our anniversary”, Interflora will offer to send you a flower bouquet to brighten up your day.
A great idea!