Posts tagged company

7 useful tips to improve the ROI of your e-mail campaigns

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E-mail MarketingOf the, due to budget restraints, limited marketing tools I have had at my disposal over the last few years as a small entrepreneur, e-mail campaigns without a doubt possessed the largest ROI. This personal experience is vindicated by a Direct Marketing Association study, which calculated a $43,62 ROI for every $1 of marketing spend! Number 2 on the ROI-Hot 100 is SEM, which yields a $21,85 ROI – 50% lower! At the same time, it has to be said that the trend indicates that e-mail ROI will decrease over the next couple of years. The time of the massively, indiscriminately sent out e-mails seems to be coming to an end.

What follows are a few tips what you can to do counteract the trend (and which a lot of companies already are doing): (more…)

F-commerce or how to use Facebook effectively as a marketplace

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FacebookFacebook has over 500 million active users. 50% of which log in at least 1x a day. These users have over 900 million objects (such as pages, groups, events etc.) at their disposal and on average each user is connected to 80 objects. These are some figures one first has to let sink in.

An interesting study incl. Best Practics Guide by Econsultancy demonstrates how much the use of this impressive potential is still in its infancy. (more…)

Ideo, a paradigm of innovation

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Ideo LogoDuring my MBA at ESADE I investigated Ideo for a case study on innovation. Ideo’s first important claim to fame probably was the invention of the mouse for Apple in 1983. The company has developed the concept of Design Thinking, which they define as follows: “Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Ideo’s particular work method is primarily delineated by the following characteristics: (more…)

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