Posts tagged consumer

7 useful tips to improve the ROI of your e-mail campaigns

0

E-mail MarketingOf the, due to budget restraints, limited marketing tools I have had at my disposal over the last few years as a small entrepreneur, e-mail campaigns without a doubt possessed the largest ROI. This personal experience is vindicated by a Direct Marketing Association study, which calculated a $43,62 ROI for every $1 of marketing spend! Number 2 on the ROI-Hot 100 is SEM, which yields a $21,85 ROI – 50% lower! At the same time, it has to be said that the trend indicates that e-mail ROI will decrease over the next couple of years. The time of the massively, indiscriminately sent out e-mails seems to be coming to an end.

What follows are a few tips what you can to do counteract the trend (and which a lot of companies already are doing): (more…)

11 crucial consumer trends for 2011

0

Check out the article 11 crucial consumer trends for 2011 by trendwatching.com! They have some, in my opinion, very interesting suggestions.

My personal favorite trend is R.A.K. aka Random Acts of Kindness. As an example, they cite Interflora in the UK which has launched a social media campaign via Twitter.  The campaign consists in monitoring user accounts and if they happen upon a tweet à la “alarm clock didn’t ring & missed my flight” or “my boyfriend forgot our anniversary”, Interflora will offer to send you a flower bouquet to brighten up your day.

A great idea!

Go to Top