Posts tagged interactive

Thinglink – interactive pics for your homepage

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ThinglinkI have just discovered Thinglink. A service started in 2010, which allows you to tag pictures on your homepage or blog as you would on Facebook or Youtube.

I think that the concept is pretty cool. Especially if you’re using a blog as a marketing tool for an e-commerce site, you can purvey your product pics with tags that will lead directly to the shop. Consequently you can now start an Ikea-like Facebook campaign on your own site, given that you can add as many tags as you want on a pic (though, you might want to leave enough space so as to still discern the image amongst all the tags). So if you have a photo of several products, place a tag on each one of them with a link (incl. a description) to the product page in your shop. The tags, of course, can also be used to lead you to more background information. Or you can use them to maximize the message of the image.

Additionally, you can also let your pictures speak! How it works? Thinglink allows you to tag a Soundcloud-URL – either of an audio file you previously uploaded or any in their library – and, thus, provide your image with sound. Once the tag is clicked a player automatically pops up.

Here an example of what it looks like (one small minus point, even though it keeps the integrity of the image: you have to actually move your mouse over the pic in order to see the tags – something most users will not be used to doing on a regular site): (more…)

Two examples of successful, interactive Facebook campaigns

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Ikea LogoThe first example is a Facebook campaign Ikea did in 2009 to accompany the inauguration of their new store in Malmö. The main goals were to generate interaction with their target clientele as well as a viral effect.

The campaign consisted of the Store Manager creating a profile and uploading 12 showroom pictures. The first Facebook user to tag an object on one of these pics would subsequently win it. The trick was that in order to be able to tag a user first had to “like” the page, which, as did the act of tagging itself, invariably appeared in the user’s newsfeed/wall, thus informing all of his/her friends of the campaign. The media echo not only on Facebook and the web, but also in media world-wide was tremendous. (more…)

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