FacebookFacebook has over 500 million active users. 50% of which log in at least 1x a day. These users have over 900 million objects (such as pages, groups, events etc.) at their disposal and on average each user is connected to 80 objects. These are some figures one first has to let sink in.

An interesting study incl. Best Practics Guide by Econsultancy demonstrates how much the use of this impressive potential is still in its infancy. (more…)