Ideo LogoDuring my MBA at ESADE I investigated Ideo for a case study on innovation. Ideo’s first important claim to fame probably was the invention of the mouse for Apple in 1983. The company has developed the concept of Design Thinking, which they define as follows: “Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Ideo’s particular work method is primarily delineated by the following characteristics: (more…)